Content Form:APRJA 13 Edoardo Biscossi: Difference between revisions

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== Abstract ==
== Abstract ==
 
This article proposes platform pragmatics as a framework for understanding collective behaviour and forms of labour within platform ecosystems. It contributes to the field of platform criticism by problematising a certain view of users as passive victims of surveillance and algorithmic governmentality. The main argument is developed by thinking through the production of content and forms by users, and their circulation through computational logic and affective contagion. Through some illustrative cases and analyses of cultural habits, the article addresses the political and aesthetic configuration of these forms of production — not only of content/forms, but also of culture and subjectivity. This is explored by thinking through three themes: the subsumption of creativity and opportunism in platform economies; the mobilisation of speculative temporalities not only in computation but also across user practices; and the generalisation of self-reflexivity as a feminised cultural behaviour and aesthetic mode. Finally, I propose to understand platform pragmatics as a mode of subaltern power, that might be alien to traditional political reason, but precisely because of this needs to be grappled with through inventive cultural and social criticism.  
The article proposes the framework of platform pragmatics as way to think about how the production and circulation of content and forms has become increasingly important within platform mediated economies. Drawing from contemporary media theory, it thematises digital mediation as an enmeshing of the technological with the social by which the production not only of content, but of culture and subjectivity, unfolds through a computational logic. The article then poses the question of the political and aesthetic configuration of content and forms within this milieu, characterised by a particular tension between calculation and affective contagion. This will be addressed by thinking through three themes: the subsumption of creativity and inventiveness, the mobilisation of speculative temporalities, and a generalised condition of self-reflection as a feminised cultural behaviour, ultimately pointing to platform pragmatics as a way of understanding our engagement with content and forms within the platform milieu as a mode of subjectivation.


== Section title ==
== Section title ==

Revision as of 09:58, 2 September 2024


Edoardo Biscossi

Platform Pragmatics

Labour, speculation and self-reflexivity in technologically mediated content economies

Abstract

This article proposes platform pragmatics as a framework for understanding collective behaviour and forms of labour within platform ecosystems. It contributes to the field of platform criticism by problematising a certain view of users as passive victims of surveillance and algorithmic governmentality. The main argument is developed by thinking through the production of content and forms by users, and their circulation through computational logic and affective contagion. Through some illustrative cases and analyses of cultural habits, the article addresses the political and aesthetic configuration of these forms of production — not only of content/forms, but also of culture and subjectivity. This is explored by thinking through three themes: the subsumption of creativity and opportunism in platform economies; the mobilisation of speculative temporalities not only in computation but also across user practices; and the generalisation of self-reflexivity as a feminised cultural behaviour and aesthetic mode. Finally, I propose to understand platform pragmatics as a mode of subaltern power, that might be alien to traditional political reason, but precisely because of this needs to be grappled with through inventive cultural and social criticism.

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